Integrations as a product: a yearly roadmap

Integrations unlock growth when they are built as a product: you can add channels without rewriting everything.

Plan integrations for a year

1. Map processes: lead → payment → fulfillment → returns.
2. Prioritize where money and mistakes are.
3. Architecture: event queue, IDs, logging.
4. Ownership: monitoring and on‑call.
5. Metrics: processing time, error rate, SLA.

What “done” looks like

• Documented flows, contracts, and error scenarios.
• Dashboards and alerts for key pipelines.
• Operational playbooks: how to replay events, how to fix a broken connector.
• Clear ownership and a monthly reconciliation routine.